My new friend Rebecca Saltman (@OpenDoors4U on Twitter) had a really great point during our conversation the other day; she said that where non-profits fall short is the ability to effectively share their story. They don’t do a good job of sharing the story of who they are, why they came to be, and where they’re headed. They talk a lot about whom they help, but they don’t talk enough about WHY they help those particular beneficiaries. In short, they don’t show their PERSONALITY.
Whether you’re a non-profit or a brand, my question to you is: “What is your personality?” That’s where to start. Once you break it down to the basics, once you figure out what you’re TRULY all about, then we can talk about how to effectively share that personality via social media channels.
Get out a piece of paper and answer the five questions below. Take your time with them and really think deeply about your answers. If you’re not the founder of the company/organization, get in touch with them and do this together. It’s really important that the personality you portray is that of the one who is most passionate about the organization and the most enthusiastic about what the organization is all about.
1) What are you intrinsically great at?
Not what you have learned along the way, but what is it that you’re able to do naturally without having to think about it? For example, I am great at pushing people to their next level. People come to me when they’re stuck, and I (naturally) just know how to push them past their rut. It just comes to me without having to think about it, as if I always knew the answer.
2) What would you be doing right now if money didn’t exist?
You can think of it as if you had all the money in the world, but I like to just take money completely out of the equation, as if it never existed. Seriously, where would you be and what would you be doing?
3) What gets you really upset?
Not when your car gets keyed or someone calls you fat, I mean REALLY upset. For me, it’s injustice. I can’t stand racist remarks, people with insecurities putting other people down, or any other form of people being unjustly mistreated. It gets to me at my core. What gets to you at your core?
4) What makes you smile like you’ve never smiled before?
You know what I mean, that smile that somehow comes from within your gut and your heart and fills your soul. For me it’s when I see children laugh with their full out belly laughs. It’s pure happiness. They don’t care what people think and I absolutely love it! I can’t help but laugh myself when I see it, you know?
5) If you had 45 seconds to live, what message would you leave for humanity?
Get out a timer and set it for 45 seconds. Take a few deep breaths and clear your mind. Imagine being in a small airplane that is going down and you know there’s no chance of survival. There are no redo’s here, just one chance. It’s best if you don’t cheat, just 45 seconds on the timer and that’s it. Really try to put yourself in the situation in order to get to the depths of what your message to the world would be. Other than telling your loved ones how you feel about them, what would you tell the rest of humanity?
This exercise (answering the 5 questions), if done correctly, will have given you a deeper look into who you truly are and what sits at the base of your soul. This is the personality that you should be sharing with the employees within your organization, the volunteers that help it grow, the generous people who donate resources for it to continue with its mission, and the beneficiaries who gain from their donations. The sharing of your true personality and the sharing of your story will take your organization to the next level.