Social Good Superbowl MMXI

It’s that great time of year again where we can eat pizza, hang out with friends and family, and watch the two best teams in American Football try to kill each other win for the title of Super Bowl Champions! Well, I have compiled the two best teams in Social Good below, made up of the best and the brightest people and organizations leading the way for Social Good. Help them do what they do: Subscribe to their blogs, follow them on Twitter, and “Like” their pages on Facebook. Oh yeah, and be sure to Retweet this and share it on Facebook to spread the Social Good Today!

NFC Team Champions



Beth Kanter

Perhaps the most well-known leader in Social Good, Beth is the author of Beth’s Blog (, one of the longest running and most popular blogs for nonprofits, and is also co-author of the highly acclaimed book, The Networked Nonprofit. Follow her on Twitter here and “Like” her page on Facebook here.

Allison Fine

Allison researches and writes about the intersection of social media and social change on her blog ( She is the co-author of the bestselling book, The Networked Nonprofit. Follow her on Twitter here.

Nancy Schwartz

Nancy helps nonprofits succeed through effective marketing and communications as the publisher of the Getting Attention blog, and as President of New York City-based Nancy Schwartz & Company. Follow her on Twitter here and “Like” her page on Facebook here.

Kivi Leroux Miller

Kivi is President of  Nonprofit Marketing and the author of, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. Follow her on Twitter here.

Britt Bravo

Britt speaks and leads workshops about how to blog, how nonprofits, artists, and social entrepreneurs can use social media, and how people can create work they love. She also blogs at Have Fun Do Good. Follow her on Twitter here and “Like” her page on Facebook here.

Joe Waters

Joe’s goal is to give small causes and businesses the tools and skills they need to execute win-win cause marketing partnerships. He believes the future of transactional cause marketing will be driven by smartphones, QR codes and social media, particularly location-based services. He blogs about it all at Follow him on Twitter here and “Like” his page on Facebook here.

Nedra Weinreich

Nedra works with nonprofits & government agencies for positive health and social change using social media, transmedia storytelling & new tech at Weinreich Communications, and blogs about it at Spare Change. She is also the author of Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good. Follow her on Twitter here.

Jeff Brooks

Jeff is the Creative Director at TrueSense Marketing, and has been serving the nonprofit community for more than 20 years and blogging about it since 2005 at Future Fundraising Now. Follow him on Twitter here.

Jason Dick

Jason blogs about fundraising at A Small Change, a place for nonprofits to ask questions about fund development, a place for people seeking work in fundraising, and a place for him to post some ideas and experiences. Follow him on Twitter here.

Amy Sample Ward

Amy is a Speaker, Author, Blogger & Collaborator focused on real social change & the technologies that can support it. She is dedicated to supporting and educating organizations and changemakers in the use of evolving technologies that cultivate and engage communities. Follow her on Twitter here and “Like” her on Facebook here.

Katya Andresen

Katya is Chief Operating Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach, social media and fundraising. Follow her on Twitter here.

AFC Team Champions



Marc Pitman

Marc is the author of Ask Without Fear! and founder of, a website dedicated to practical ideas for fundraising more effectively. Follow him on Twitter here.

Allyson Kapin

Allyson is co-founder of Rad Campaign (@RadCampaign on Twitter), and Frogloop (@Care2Frogloop on Twitter), a blog dedicated to serving non-profits. “Like” her on Facebook here.

Rosetta Thurman

Rosetta is the President of Thurman Consulting, providing speaking, training, consulting and writing services to organizations working for social change, and her areas of specialty include social media, leadership development and diversity and inclusion. She blogs about it all at Follow her on Twitter here and “Like” her on Facebook here.

Alexandra Bornkessel

Alexandra is a social marketing believer, blogger, practitioner, researcher and enthusiast. Her blog highlights the growing movement of social marketing as it pertains to social change. Follow her on Twitter here.

Global Giving

GlobalGiving connects you to the causes and countries you care about. You select projects you want to support, make a tax-deductible contribution, and get regular progress updates – so you can see how your gift is making a difference. Follow them on Twitter here and “Like” them on Facebook here.


Net-Squared is “Remixing the web for Social Change” and they feature Social Good bloggers from around the world on their blog. They are focused on the intersection of technology and social impact, and create opportunities for all those involved in creating change to connect: whether you are a nonprofit or a foundation, a designer or a developer, a changemaker or an entrepreneur. Follow them on Twitter here and “Like” them on Facebook here.


Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe. Follow them on Twitter here and “Like” them on Facebook here.


Razoo is a movement of people who want to make generosity a part of everyday life. Generosity is win-win. Not only does it make the world a better place, it also makes us happy and fulfilled – especially when we give to the people and causes we care about most. Razoo is a place where you can Donate, Fundraise, and Collaborate with others for your cause. Follow them on Twitter here and “Like” them on Facebook here.

Sean Stannard-Stockton

Sean is CEO of Tactical Philanthropy Advisors, a philanthropy advisory firm that serves individual and family philanthropists. He is also the author of the Tactical Philanthropy blog where he shares the latest information regarding philanthropy. Follow him on Twitter here.

Debra Askanase

Debra is an Engagement Strategist who helps organizations and brands engage with their stakeholders in a deep and real manner. As an engagement strategist, she translates basic organizing principles into online social media strategy. She blogs about it all at CommunityOrganizer2.0. Follow her on Twitter here.

Network Flip

Future Leaders in Philanthropy (FLiP) is a special project of Changing Our World, Inc., one of the country’s leading international consulting firms, providing individualized solutions in all areas of fundraising and philanthropy. They are a hub for careers, resources, events, news and everything Philanthropy. Follow them on Twitter here and “Like” them on Facebook here.

Who am I missing? Please let me know which “Players” are missing from this Social Good Super Bowl Roster in the comment section below!


10 Responses to “Social Good Superbowl MMXI”

  1. Kivi
    February 7, 2011 at 1:58 am #

    Well hot damn. My team rocks! What an honor.

    • Jeffrey Friend
      February 7, 2011 at 6:21 pm #

      Both teams rock Kivi! But yeah, your team is pretty darn good! Lol

  2. Allyson Kapin
    February 7, 2011 at 2:03 am #

    Kivi, we are going to beat your team. :)

    • Jeffrey Friend
      February 7, 2011 at 6:20 pm #

      That’s what I like to see!!

  3. Debra Askanase
    February 7, 2011 at 2:06 am #

    I do love a good lineup :) However, I am truly humbled to be mentioned amongst all the real MVPs. Thanks for the honor.

    • Jeffrey Friend
      February 7, 2011 at 6:20 pm #

      Keep doing what you do Debra…you deserve it

  4. Nedra Weinreich
    February 7, 2011 at 4:39 am #

    Thanks for including me, but honestly, I don’t know which team to root for – they’re both great!

    • Jeffrey Friend
      February 7, 2011 at 6:20 pm #

      Both teams are winners of course ;-)

  5. Beth Kanter
    February 8, 2011 at 2:18 am #

    Thanks for including me!! I’m honored

    • jeffreyfriend
      February 8, 2011 at 2:23 am #

      Of course you’re included Beth! Keep putting out that great content!

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